Your Message Matters. Let’s Get It Right.

Real Support. Clear Strategy. Human Touch.

Refreshingly Hands-On Marketing Solutions

At The Peppermint Group, we do things differently. No fluff, no jargon, just clear, strategic marketing that feels right and actually works.

We help business owners get to the heart of their message, uncover what makes them stand out, and share it with confidence. If you're feeling overwhelmed by marketing, you're not alone and you're exactly who we're here for.

Our Approach

Message First. Always.

Good marketing starts with clarity. We help you find the right words, build trust with your audience, and create a strategy that feels like you - not a template.

Whether you're launching something new, refreshing your brand, or finally tackling that to-do list of marketing tasks, you don’t have to do it alone.

Let us help you cut through the clutter and focus on what you do best: running your business.

DOWNLOAD OUR CAPABILITIES DOCUMENT

Services

Our Services

Strategic Marketing Audit

We start by reviewing where you are now - what’s working, what’s missing, and where the opportunities are hiding.

Message-Led Strategy

We clarify your message, uncover your unique selling points, and build a marketing plan tailored to your business goals.

Full-Service Implementation

From traditional campaigns to digital strategy, we execute across all platforms, with heart, consistency, and expertise.

Clear Results

We track, measure, and report on performance, so you know exactly what’s working, and why.

WE WOULD LOVE TO HELP

Meet Alison Dean
Founder | Marketing Director | Strategy Whisperer

Hi, I’m Alison - founder of The Peppermint Group and firm believer that good marketing starts with knowing who you are and what you stand for.

After years working with everyone from solo founders to large organisations, I noticed a common thread: business owners drowning in marketing tasks but missing the bigger picture.

Too often, the core message was unclear. Strategy was being replaced with scattered activity. And what started out with passion was getting lost in the noise.

That’s why I created The Peppermint Group because marketing should feel meaningful, not overwhelming.

We’re here to bring you clarity, simplify the process, and help you speak to the people who truly need what you offer.

What We Do

At The Peppermint Group, we cut through the clutter and focus on what really matters:

We help you get clear on your message—so everything else flows from there.
We develop strategy rooted in your strengths, your audience, and your goals.
We build connection—crafting content and campaigns that resonate, build trust, and inspire action.

It’s time to stop guessing and start growing—with a marketing partner who gets it, and who gets you.

Let’s get back to what you do best—and finally make marketing feel good again.

LETS TALK

Some of our Clients

What Our Clients Are Saying

Alison elevated my boutique accommodation business to the next level. She didn’t just hand over a beautiful strategy document, but provided the ongoing business support. Alison project managed, provided ideas and beautiful content email marketing.

Kirsten Veleski - Kirsten Accommodation